Thursday, June 21, 2012

CSR | Corporate Social Responsibility - Altruistic CSR

Altruistic CSR 


















































Altruistic CSR takes a philanthropic approach by underwriting specific initiatives to give back to the company’s local community or to designated national or international programs.


Critics argue this type of CSR is immoral since it represents a violation of shareholder rights if they are not given the opportunity to vote on the initiatives launched in the name of corporate social responsibility. 


Relative legitimacy of altruistic CSR is based on the argument that the philanthropic initiatives are authorized without concern for the corporation’s overall profitability.


Source: Ghillyer_Business Ethics A Real World Approach 2e

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