Thursday, June 21, 2012

CSR | Corporate Social Responsibility – Strategic CSR

Strategic CSR


























Strategic CSR is a type of philanthropic activity which targets programs that will generate the most positive publicity or goodwill for the organization.

By supporting these programs, companies can claim to be doing the right thing and they also can meet their fiduciary obligations to their shareholders.

Critics can argue that strategic CSR is ethically commendable because these initiatives benefit stakeholders while meeting fiduciary obligations to the company’s shareholders.


Source: Ghillyer_Business Ethics A Real World Approach 2e

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