Monday, June 25, 2012

CSR | Corporate Social Responsibility 3 | Explain why organizations are struggling to adopt CSR initiatives


Explain why organizations are struggling to adopt CSR initiatives.



























Organizations are struggling to adopt CSR initiatives not because the ethical action itself causes a problem, but how to promote those acts to your stakeholders as proof of your new corporate conscience without appearing to be manipulative or scheming to generate press coverage for policies that could easily be dismissed as feel-good initiatives that are simply chasing customer favor. Also, many CSR initiatives do not generate immediate financial gains to the organization.


Source: Ghillyer_Business Ethics A Real World Approach 2e



No comments:

Post a Comment