Monday, June 25, 2012

CSR | Corporate Social Responsibility 4 | Explain the term triple bottom line


Explain the term triple bottom line.





























Organizations pursue operational efficiency through detailed monitoring of their bottom line. As a testament to how seriously companies are now taking CSR, many have adapted their annual reports to reflect a triple bottom line approach, where they provide social and environmental updates alongside their primary bottom-line financial performance.


Source: Ghillyer_Business Ethics A Real World Approach 2e

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